Sunday, June 16, 2013

It's Elementary: Improve Engagement with 3 Basic Rules

Content marketing and strategy is all about engagement. The more you engage users, the more results you will see, whether you want to move more product or generate buzz. Great content is important, but don't forget these very basic rules in the process!

1. Use correct spelling and grammar.
A few years ago, I was in the market for a new daycare. I found the website for the nearest and newest "learning center" but I never called or even emailed because the site was full of spelling errors. When a friend asked about the facility, I shared my concerns. If you want to be taken seriously, increase sales or create more conversation, there is no escaping the need for proofreading.

2. Mind your manners.
Play nice and your friends will come over more often. Thank new followers and users who share your content. Answer all questions, even the tough ones. Also, remember that your online persona is a reflection of your true self and the business or organizations that you represent. Check out this post for more on social media manners.

3. If you want something, ask for it.
We mastered this before kindergarten. Stop grunting, pouting and hinting. The last step in closing a sale is to ask for the business. Likewise, it's proven that asking for engagement yields more engagement. Examples of asking include:
RT this plz
Please "share"
Tell us...

The most clever and creative strategy in the world will fail if these rules are forgotten. Besides, wouldn't the world be a better place if everyone followed these rules?

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